$100M Offers : How To Make Offers So Good People Feel Stupid Saying No

100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi is a business and marketing book that teaches entrepreneurs how to create irresistible offers that drive massive sales. Hormozi breaks down pricing, value stacking, and psychological triggers to help businesses craft deals that customers can’t refuse. The book focuses on increasing perceived value while minimizing risk for buyers, making it easier to sell high-ticket products and services. It’s particularly useful for entrepreneurs, salespeople, and marketers looking to scale their businesses quickly.